Swatch brand story

& nbsp; & nbsp; & nbsp; & nbsp; Mr.NicolasG.Hayek (Nicholas & middot; G· Mr Hayek) students in 1928, is one of the founders of Swatch Group (headquartered in Biel), chairman of the current Swatch Group. 1985, Mr. Hayek in the Asuag and SSIH for more than four years after the reorganization< p > Mr.NicolasG.Hayek (Nicholas & middot; G· Mr Hayek) born in 1928 and is one of the founders of Swatch Group (headquartered in Biel), chairman of the current Swatch Group. 1985, Mr. Hayek in the Asuag and SSIH for more than four years after the restructuring, and ultimately led to the merger of two companies to set up the Swatch group. At the same time, he also work together a group of investors to become the controlling party of Swatch group. 1986, Mr. Hayek became chairman and CEO of Swatch group. Swatch group is the world’s largest watch group.

tourbillon4uwatch

in twentieth Century at the end of the 70’s, the watch industry into an unprecedented crisis. At that time, the production of watches and clocks in the global market,www.chronoonhere.com, the proportion has dropped from 43% to 15%. The revival of watchmaking has become a challenging task for the crunch time. In 1978,www.quartzsale.com, the world was born when the thinnest wrist, Japanese electronic table to mechanical watch launched a strong impact, which again to watchmaking issued grim challenge.

tourbillon4uwatch

< p > use plastic to make the watch should be easy on the chain and set the movement must be from the plastic watchcase side is provided with a movement. In addition, the plastic table of men’s clothing, women’s table should also use the same base. After numerous improvements, Swatch Group tabulation artisans use 51 parts instead of the usually constitute wrist watch at least 91 parts. In the end, the plastic table become possible.

tourbillon4uwatch< p > in order to sell a Swatch watch. They made a surprising move,
www.great2usale.com, a huge Swatch watches, 500 feet long, hanging in the German Commercial Bank headquarters building, showing as follows brief information: "swatch 60 Deutsche mark. German commercial bank is the tallest building in Frankfurt. The move instantly caused a sensation, the German press for Swatch free to do a lot of advertising. In the next two weeks, every German knows Swatch. Swatch also broke the traditional concept of "no good". Swatch prices although only $40 to $100 range, but it has a table of high quality: light weight, waterproof and shockproof, analog electronics, strap is a variety of colors of plastic belt, a variety of colors are very bright, very suitable for sports. Www.biao168.co>